Insurance Agency eMarketing And The CAN-SPAM Act

The CAN-SPAM Act is a law that was created to establish rules for commercial email, including commercial messages, and gives recipients the right to opt out of email campaigns. The CAN-SPAM Act also spells out tough penalties for violations. The law doesn’t simply apply just to bulk email. It pertains to all types of commercial messages, which includes electronic mail messages which have a primary purpose of commercial advertisement or promotion. The law makes no exception for business-to-business email. Thus, all email must comply with the law.

Your insurance agency must understand the rules of the CAN-SPAM Act. Ignorance is not a suitable defense. Each separate email in violation of the CAN-SPAM Act can result in fines of up to $16,000. Here are the 7 key components of the law:

1. Don’t use false or misleading header information.
2. Don’t use deceptive subject lines.
3. Identify the message as an advertisement.
4. Tell recipients where you’re located.
5. Tell recipients how to opt out of receiving future email from you.
6. Honor opt-out requests promptly.
7. Monitor what others are doing on your behalf. Read the rest of this entry »

Welders Insurance – The Basics

Welding is a growing sector in its own right and the skilled craftsmanship required means that a professional approach is needed at all times. And this means getting the right kind of welders insurance cover as well.

Welders insurance protects against all the likely mishaps that a practitioner of the skill should happen across during their working lives.

And good welding insurance is essential for the self-employed, freelance, or artisan workers in the sector. Read the rest of this entry »

What a Small Business Financial System Entails

Managing the finance of a small business calls for the development of a system that is reliable. Whether you manage the records yourself or you hire someone to do it for you, it has to be a system that you believe in. The management system not only looks into how you use the money in the business, but also at how you finance it.

The financial system should also encompass accounting and financial reporting, budgeting, risk management and insurance issues as well. While you could decide to handle the records personally, you should have an external accountant who handles the tax returns on your behalf. The accountant could also handle the reporting tasks for you. For more efficient financial record keeping, you can make use of the software packages specifically made for bookkeeping and accounting.

Financial systems should act as a measure for identifying, recording and communicating financial information about the business to stakeholders. In this regard, since you do not want to give the wrong impression, be sure that the bookkeeper who compiles the information which goes into the system does so in the correct manner. The accountant, who analyzes the data should be availed with the correct software packages. In fact, they should be in a better position to advise you on which ones they are. Read the rest of this entry »