Turbulent times require a firm anchor point from which to lead your organization. That anchor point must be an effective strategy that is properly communicated across the entire organization. A strategy is a broad statement of planned activities which, when effectively performed, will most effectively accomplish a given objective.
The Strategy of the Business (or other Enterprise)
The term “strategy” was adopted from the military. The “strategic plan” of an army is a broad plan to destroy the enemy’s ability to wage war. This may include the elimination of his factories, ports and transportation as well as his fighting forces. It is an all encompassing plan for accomplishing the mission of winning the war. The “strategic plans” of the divisions would support the broad plan of the army. Read the rest of this entry »